UK-based soft drink brand Breckland Orchard has launched three zero-sugar alternatives to its premium pressé range.
The lighter varieties will initially be available in three different flavours – cloudy lemonade, elderflower and ginger beer with chili. Made using spring water, the new pressés replace sugar with sweeteners and contain no more than five calories per bottle.
The firm “will become the first producer of premium, glass bottle pressé-style drinks to shift to a ‘super low calorie’ option,” according to the brand’s founder.
Former Mars executive Claire Martinsen said: “There’s no getting away from the fact that consumers want the option of being able to purchase drinks which contain the bare minimum amount of sugar – if [any] at all.
”While we’re proud of the fact that our existing popular Breckland Orchard Posh Pops are based on a spring water recipe and are not excessive in sugar usage, I felt it was important for us to go a step further – so the Posh Pop Lighter has been born in time for Spring 2015. “I’m really proud of the new range and am looking forward to hearing from retailers and wholesalers who are keen to get it in front of their customers as a drink of choice for this summer.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial