BrewDog will today open a new bar in London’s financial district alongside the introduction of Hop Exchange, a draft beer which has a price correlating to the movement of the FTSE 100.
Located in Canary Wharf, the venue features an electronic dot matrix above the bar which relays the latest day’s trading results, and the correlating price fluctuation.
The site, which is BrewDog’s tenth venue in London and 70th worldwide, will also accept Bitcoin and Bitcoin Cash and will be cashless. The Scotland-based brewer said it aims to expand cashless and cryptocurrency payments across its fleet of global bars in the near future.
Boasting 20 draft lines, the Canary Wharf bar will offer BrewDog beers such as Punk IPA, Dead Pony Club and Elvis Juice.
BrewDog co-founder James Watt said: “Our Canary Wharf bar further strengthens London’s claim to be the new craft beer capital of the world. The demand for better beer keeps growing every month and it reaches every community in the city. As more Londoners join the craft beer revolution, we’re more than happy to keep opening more bars and quenching their thirst with flavour-packed brews.
“We’ve always prided ourselves on our desire to keep innovating. We’ve done it with beer, we’ve done it with our business model, and now we are championing a new way of paying for a pint. Our Canary Wharf bar is the bellwether of a payment revolution.”
The bar opening comes days after BrewDog announced it received £26.2 million in its latest crowdfunding drive, Equity for Punks V.
A total of 50,000 people invested in this fifth crowdfunding, more than the sum total of the previous four Equity for Punks crowdfunding rounds combined, bringing the total number of shareholders in the brewer across the five rounds to 94,000.
The funds raised through the initiative will support BrewDog in expanding its breweries in both Ellon, Scotland, and Columbus, Ohio, as well as accelerating the construction of its new site in Brisbane, Australia, and its plans to build an upcoming brewery in China.
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