BrewDog has announced the opening of 102 new virtual bars this Friday, after UK pubs were forced to shut in order to prevent the spread of Covid-19.
With its shift to online, BrewDog aims to replicate the experience of its bars across the globe and enable customers to enjoy a beer and socialise with each other online.
As part of its move, every single BrewDog bar in the UK, Germany, Australia and USA will have its own online session for locals and regulars to connect.
The virtual bars will open this Friday 27 March at 6pm to anyone over 18 for a series of events including beer tasting and homebrewing masterclasses to pub quizzes, live music and comedy.
Throughout the sessions, there will be Q&A opportunities, giveaways and exclusive merchandise available from the BrewDog online shop.
As part of the event, there will be a series of online tastings from Guest Breweries, Hawkes Cider, Overworks and BrewDog distilling.
The craft beer maker will be announcing session details including how to take part throughout this week on its social media channels.
The announcement follows BrewDog’s switch to click and collect via its Hop Dropapp, enabling customers to collect beer, food, spirits and cider without leaving their cars.
BrewDog co-founder James Watt said: “Community has always been at the absolute core of what we do. And the role that community, and great beer play in our society is now more important than ever.
“Our online bars will be open for business on the 27th of March at 6pm, and we are scheduling a series of amazing sessions with guest breweries, online tastings, games, entertainment. We’re looking forward to welcoming you all and sharing a beer.”
Earlier this year, the independent craft brewer unveiled updated pack designs alongside a raft of new sustainability initiatives.
© FoodBev Media Ltd 2020