The ambitious plans were welcomed by Bridor's senior management and brand ambassadors.
French bakery group Bridor has announced plans for global expansion, including €400 million’s worth of new investment over the next five years, as it works towards a projected global turnover of €1 billion by 2020.
Bridor, which is part of Groupe Le Duff, has also announced expansion plans at all of its sites in France, Canada and the United States.
With France now accounting for 24% of Bridor’s sales, but 60% of its production, Bridor described exports as “a key growth area”. Currently, Bridor exports to over 90 countries worldwide, the company revealed.
Bridor’s flagship production site in Servon sur Vilaine, Brittany will expand to a total surface area of 70,000 square metres. New additions to the current 11 hectares will include an R&D and training centre, which will be open to global partners and customers, and a new logistics hub, which should be completed within two years.
The new hub will be dedicated to the preparation of automated orders and allow temporary storage of products before shipping. It will be able to accommodate several thousands of pallets, Bridor said.
Although only two years old, its site near Laval, France has already doubled in size and will eventually reach 50,000 square metres as part of a 17-hectare plot of land, incorporated in the company’s newly announced expansion plans.
In addition, Bridor’s Canadian site in Montreal will be expanded to 55,000 square metres, increasing its production capacity so as to market traditional types of bread, baguettes and French and American pastries across the whole of North America.
The company will develop a 35,000 square metre site at its Vineland location near Philadelphia, doubling its annual production capacity of croissants and pains au chocolate.
The changes are geared towards an objective of obtaining turnover of €1 billion in 2020, creating at least 1,000 new jobs in the next five years to support the objective.
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