Bright Foods launches chilled line of fruit, nut and vegetable bars

Los Angeles-based health food brand Bright Foods introduced a range of chilled fruit and vegetable bars in Southern California.

Bright Food compares the bars to cold-pressed juice, but in a more nutrient-dense form. They combine organic vegetables, fruits and nuts into snacks that are kept chilled and can be eaten up to 24 hours out of the refrigerator.

Chia, coconut, and dried oranges hold the bars together, meaning that stabilisers, gelling agents and gums are not needed.

Three variants are available: Beet, containing beetroot, raisins, walnuts and maca; Carrots, which includes cashew nuts, pineapple, carrots, turmeric root, probiotics and ginger; and Kale, with pineapple, almonds, kale and baobab.  

Bright Foods founder and CEO Brenden Schaefer said: “I tried countless snacks and food hacks over the years that promised to nourish and keep me going throughout the day. But juices gave a big energy spike, followed by a quick crash. Bars were chock full of sugar or highly processed. And eating whole fruits and vegetables just wasn’t practical – sticky hands and leftover peels made it too hard when running from meeting to meeting.”

“So I decided to create the kind of snack I’d always wanted – something that makes it easy to get all the benefits of whole vegetables and fruits, doesn’t require me to scrutinise the label, and most importantly, tastes great.”

Each Bright Bar undergoes high-pressure processing, which is said to deliver “enormous food preservation advantages”.

Depending on the flavour, the bars will keep between 30 and 60 days in a refrigerator, over two months in a freezer and 24 hours at room temperature.