From January 2010, Brita can produce and market the successful products in the Enviva range of drinks units from Waterhouse. Brita stated it had laid the foundations for another product division that will be expended over the coming years.
Markus Hankammer, MD of Brita, said: “This acquisition is leading to a very attractive expansion of our know-how and technological expertise in an extremely interesting segment. On the one hand, we can enter the segment immediately and consistently with the Enviva series. On the other hand, there’s an additional incentive for us in that Waterhouse ATT, which will remain as a development organisation for water filtration technology, will be exclusively providing us with its expertise for this special segment of plumbed-in water dispensers.”
The Enviva product line will continue to be marketed under its existing name, but will be transferred into its own company, Enviva GmbH, as a 100% subsidiary of Brita.
Source: Brita
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