Britvic Soft Drinks is bringing back its limited edition J2O Glitter Berry to mark the festive season. The unique blend of grape, cherry and spice is back for a fourth year, due to popular demand, and features a new look.
Britvic’s single-serve Glitter Berry bottle for 2014 includes a gold and transparent full sleeve, which allows consumers to see the glitter-filled liquid through the bottle. The launch coincides with the brand’s latest marketing campaign including TV, experiential activity, geographically targeted text messages linked to Glitter Berry stockists, digital and social media. Britvic will also be investing in trade engagement through perfect serve training and incentives.
Jonathan Gatward, GB marketing director, Britvic Soft Drinks, said: “We’re really excited to see the new look J2O Glitter Berry in the bar fridge. We’ve designed this year’s limited edition to really stand out and the blend itself is perfect for consumers looking for a seasonal drink. We know that consumers love the taste which is why we’ve brought it back for a fourth year running.”
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