The ExSellence initiative will provide licensees with selling tips to drive additional profits, as well as in-depth product knowledge.
The modular programme is based around the key principles that drive incremental soft drinks sales, delivered by Britvic experts. These include:
Paul Linthwaite, business unit director, said: “Britvic has always put investment and innovation at the centre of its on-trade plans. Now we’ll help our customers do the same. With soft drinks performing well in pubs and bars as consumer tastes change, Britvic’s ExSellence programme will help licensees make the most of this opportunity and is an important part of our investment programme to support the on trade.”
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