Britvic Soft Drinks has introduced a new limited-edition variety of J2O.
J2O Flamingo Fling is available exclusively to leisure operators from April until September, and will add some colour to their soft drink sales this summer, Britvic said. Featuring a “seductive blend of delicate, crisp white grapes and succulent, floral lychees”, it will seek to attract new consumers into the growing adult soft drinks category. Packaged in 275ml single-serve glass bottles, it is adorned with a flamingo-inspired full sleeve that brings a “touch of the tropics” to the fruit blends brand.
This limited edition variant will be supported by a through-the-line campaign that will run from until the beginning of August, including an on-pack augmented reality experience with a chance for consumers to enter a competition and blend both alcoholic and non-alcoholic cocktails with J2O Flamingo Fling.
Kevin McNair, GB marketing director for Britvic Soft Drinks, said: “We’re really excited to launch J2O Flamingo Fling after a lot of planning to ensure we deliver the right flavour innovation and a captivating tropical experience for consumers.
“Our J2O limited edition releases have become highly anticipated amongst the trade and every year we work incredibly hard to ensure that each one meets the highest standards. We’re confident that our new J2O Flamingo Fling will create excitement within the leisure channel thanks to its eye-catching design that will attract drinkers looking to try something new. Leisure operators looking for ways to widen their soft drinks offering and capitalise on the growing adult soft drinks segment should be sure to stock up on J2O Flamingo Fling to maximise their seasonal sales.”
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