Britvic is celebrating the return of its J2O Glitterberry flavour with a new advertising campaign to promote the soft drink during the holiday season.
The beverage – which features a blend of grape, cherry, winter spices and edible gold glitter – is being relaunched for a limited time in the UK. It also falls below the soft drinks industry levy.
A ten-second advert will run until 31 December, coinciding with the product arriving in stores earlier than ever to help retailers make the most of the Christmas opportunity.
The new TV creative features J2O brand ambassador Mojo the alpaca, who encourages viewers to ‘find their mojo’ and hit the dancefloor with the Glitterberry J2O in hand.
Alongside the television advert, Britvic is investing in a shopper campaign which includes in-store advertising.
Phil Sanders, GB commercial director of at home at Britvic, said: “We really want to elevate J2O Glitterberry this Christmas, so not only have we brought it back to shelves sooner, but we’re excited to launch its first dedicated TV ad since 2011.
“Consumer research has shown positive feedback not only regarding Mojo the alpaca, but also the Glitterberry variant which we hope will signal even more popularity for the new advert and in turn boost incremental sales in the grocery sector.”
Earlier this year, Britvic launched a multi-million-pound marketing campaign for the J2O range, in a collaboration with creative agency VCCP.
J2O Glitterberry is available in multipacks of four with a sparkly Christmas design.
© FoodBev Media Ltd 2019
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