Britvic will expand its Robinsons Fruit Shoot range with the launch of Juiced, a line of beverages targeted at children which is made from juice and water.
Sweetened only with fruit and available to buy in the UK from the end of February, Juiced is free of preservatives, added sugar, sweeteners and contains no artificial colours or flavourings.
Three flavours are available in multipacks of six 200ml bottles: apple and pear, strawberry and raspberry, and orange and pineapple. Each bottle has a transparent design to allow consumers to see the juice inside.
Coinciding with the launch of Juiced, Britvic is also introducing a new look across the entire Fruit Shoot range to drive trust amongst consumers.
The new design will see the range packaged in a semi-translucent bottle with a spill-free cap, brightly-coloured design, as well as clear on-pack messaging highlighting its “made with real fruit” and “no added sugar” positioning.
The Fruit Shoot launches will be underpinned by a £3.5 million marketing campaign focused on inspiring kids’ adventurous sides.
Britvic GB director of marketing Kevin McNair said: “Made from 100% naturally sourced ingredients, Juiced provides parents with a great-tasting drink that their kids will love.
“With its better for you portfolio that inspires kids, is trusted by parents and has a product for every occasion, by stocking Fruit Shoot you can be sure you’re offering your customers the right solution for their kids, whether at home or on the go.”
Last month, Robinsons started a a multi-million pound campaign to promote Fruit Creations, the first in a new range of Robinsons products designed for grown-ups.
© FoodBev Media Ltd 2024