UK-based Broadland Drinks has expanded its La Fiesta semi-sparkling wine offering with the introduction of two fruit-flavoured variants.
Strawberry Fizz and Raspberry & Elderflower both have an ABV of 5% and are vegan. Broadland Drinks’ latest creations come in 750ml bottles, with an RRP of £3.00.
The new beverages join existing variant, Medium Sweet Fizz, in Broadland Drinks’ ‘affordable and easy-drinking’ La Fiesta range.
Liz Cobbold, marketing director at Broadland Drinks, said: “From research we know younger consumers are looking for products that are sweeter and more fun, as well as looking for lower-alcohol options. With this in mind we believe that the new range will fulfil their needs perfectly.
“The Strawberry and Raspberry & Elderflower flavours are an exciting addition to the La Fiesta range. The new variants are uplifting and refreshing, offering a fun and modern twist on traditional wines.
“The range is perfect for shoppers who are keen to try new things and will enable us to bring new customers into the category and drive it forward.”
The product launch will be supported by an integrated PR and digital campaign with the tagline ‘Take the Party Home’.
The new range is available from Morrisons stores across the UK, and a further retail roll out is expected to follow.
© FoodBev Media Ltd 2020
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