BCGA Concept Corp, manufacturer of Bruce Cost Ginger Ale and Brooklyn Organics, has launched Brooklyn Crafted, a line of ginger ales and beers made with unfiltered ginger pieces.
The collection consists of extra spicy ginger beer, extra spicy sugar-free ginger beer and sugar-free ginger ale.
BCGA said the range is in response to consumer demand for beverages with a more zesty ginger taste, with all three designed to be enjoyed on their own or in cocktails.
CEO of BCGA, Terry Tang, said: “We created Brooklyn Crafted to offer our loyal customers the spice that they crave and the freshness that they expect. The craft beverage industry continues to grow and consumers are searching for refreshing and unique beverages made with natural ingredients.
“We noticed a largely untapped and growing category, specifically within the sugar-free space, which presented Brooklyn Crafted with the opportunity to deliver a line of delicious ginger beers and ale.”
The range is to be rolled out across the US this autumn.
© FoodBev Media Ltd 2018
Subscribe to FoodBev Media’s updates today for the latest food and beverage industry news and free insights delivered straight to your inbox!
Sign up here.