Brownes Dairy will replace its existing milk cartons with a package made entirely from plant-based, renewable materials.
The Australian dairy company will transition to the Tetra Rex Bio-based carton, which features protective layers derived from sugar cane.
Brownes said bio-based packages offer a more sustainable alternative to standard milk cartons, reducing the reliance on fossil-based polyethylene plastic in the lining.
The firm plans to switch 25 of its milk carton products to the new packaging – representing about 17.8 million milk cartons per year.
“There is a lot of emphasis on the importance of recycling, but less of a focus on how we can make products more sustainable from the beginning. Brownes Dairy wanted to improve the sustainability of our packaging across the entire lifecycle of our products,” said Brownes Dairy CEO Tony Girgis.
“Brownes Dairy scoured the planet in search of the best sustainable packaging on the market. Making the switch to a protective layer derived from sugar cane is not only better for the environment, but our consumers can trust the package is made from a renewable source that has a lower carbon impact to climate change.”
He added: “We have done the due diligence on this packaging format to ensure our product quality, freshness and food safety are fully maintained.”
As of today, Brownes Dairy’s white milk, cream and Chill ranges will all be packaged in a Tetra Rex Bio-based pack.
Last year, Tetra Pak announced it had delivered half a billion of its Tetra Rex Bio-based cartons.
The packaging, which was first introduced in 2014, is manufactured from paperboard combined with plastics derived from sugar cane.
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