AB InBev‘s Bud Light brand has unveiled a new limited-edition Out of Office hard seltzer variety pack, in time for “what would normally be the beginning of vacation season”.
The seasonal variety pack features four ‘vacation-inspired’ flavours: classic lime margarita, watermelon mojito, mango mai tai and strawberry daiquiri.
Bud Light says that each flavour has an ABV of 5% and less than 1g of sugar and 100 calories per serving.
The new offerings are made with cane sugar, natural fruit flavours and no artificial sweeteners.
“Since launching Bud Light Seltzer, we put a lot of effort into building out our portfolio to deliver delicious flavour profiles and the variety seltzer fans have come to expect,” said Andy Goeler, vice president of marketing, Bud Light.
“Our new Out of Office variety pack builds on Bud Light’s fun, delicious seltzer offering, while encouraging fans to take their well-earned time off with one of our vacation-inspired flavours in hand. It’s definitely unlike anything you may have tried before.”
The new Bud Light Seltzer Out of Office variety 12-pack will be available in the US nationwide from 1 March for a limited time only.
At the end of last year, Bud Light introduced limited-edition hard seltzer varieties for the holiday season, featuring ‘ugly sweater’ designs and festive flavours.
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