To coincide with the upcoming NFL season, Bud Light has introduced team-themed packaging with 28 new designs.
The designs feature on both cans and bottles, designed to help American football fans celebrate their favourite team. There is also be a special 36 pack with all 32 NFL teams represented.
Each product has a team logo as well as a catch phrase or rallying cry for each franchise. Additionally, the cans feature Snapcodes that give consumers the chance to win Super Bowl tickets when they take a photo of them using Snapchat.
Bud Light will be introducing new television advertising throughout the NFL season, as part of its ‘famous among friends’ campaign that celebrates sports and beer. The first commercial spot is due to run during the season-opening game on 7 September.
Anheuser-Busch director of NFL partnerships and strategy Anna Rogers said: “NFL team packaging has become something fans look for from Bud Light year after year.
“We are proud to continue that tradition and give fans another way to support their favourite teams while enjoying NFL football with their friends. We are also very excited to roll out NFL packaging on aluminium bottles for the first time in addition to cans.”
The updated looks are already on shelves in certain markets and will be available across the US later this month.
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