Budweiser and Jim Beam have collaborated to create a new lager that aims to celebrate the 85th anniversary of the repeal of prohibition in the US.
Called Budweiser Reserve Copper Lager, the beverage is an American-style lager, brewed with two-row barley and aged in Jim Beam bourbon barrel staves.
The charred American oak staves, which previously served as barrels ageing Jim Beam for four years, are said to create a toasted oak aroma, while the beer has a “nutty taste with caramel rye and vanilla notes and the classically smooth Budweiser finish”.
The new beer will be available in heritage glass bottles and on draught at bars in the US ahead of the holiday season.
Last year, Budweiser’s parent company Anheuser-Busch released a limited-edition Budweiser 1933 Repeal Reserve, based on a recipe dating back to before prohibition.
This year marks the 85th anniversary of the repeal of prohibition and both Budweiser and Jim Beam survived the 13 years in which America went dry.
Speaking of the launch, Budweiser vice president of marketing Ricardo Marques said: “We’re very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country.
“By working closely together with our friends at Jim Beam, we’ve brewed something truly unique that stays true to the incredible legacy of these two American icons.”
Rob Mason, vice president of marketing for Jim Beam, added: “As the category leader in bourbon production and innovation, we are especially particular about the brands with whom we choose to partner.
“Budweiser is the perfect match for Jim Beam – an all-American beverage icon with generations of family heritage, tradition and craftsmanship. We are thrilled that Fred Noe, our seventh generation master distiller, had the opportunity to collaborate with Budweiser’s brewmasters to deliver such a unique and bourbon-forward beer.”
© FoodBev Media Ltd 2022
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