Anheuser-Busch has launched Budweiser Harvest Reserve Deep Golden Lager, a limited-edition beer created in collaboration with the farmers who have grown the barley used to brew Budweiser for generations.
With an ABV of 5.4%, the brew is made with American barley that is toasted longer “for a bolder taste and a crisp hoppy aroma that finishes smooth”.
Ricardo Marques, VP of marketing core and value brands at Anheuser-Busch, said: “At Budweiser, our farmers are family. While our relationship with many of these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a recipe together.
“Releasing this beer for the harvest season is Budweiser’s way of celebrating farmers after a year spent preparing for these precious few months.”
The beer is available in Des Moines, Iowa, and Omaha, Nebraska.
Each bottle features the signature of Jim Dixon, a fifth-generation Budweiser barley farmer who collaborated with brewers on the recipe.
“My family has been growing barley with Budweiser for generations,” said Dixon, owner of Jim Dixon Farms from Idaho. “Working with Budweiser on the recipe for a new beer was already humbling, but when I found out they wanted to put my name on every bottle, I was surprised and incredibly honoured.”
Budweiser Harvest Reserve is available in Des Moines, Iowa, and Omaha, Nebraska. The beer will be available throughout the harvest season, while supplies last.
Last month, Budweiser was named the world’s most valuable beer brand for the first time, overtaking Bud Light, according to a report by brand valuation consultancy Brand Finance.
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