Budweiser has released a limited-edition brew in collaboration with Dutch DJ and producer Tiësto.
The beer was debuted at the Belgian music festival Tomorrowland, which saw Tiësto and Budweiser unleash a surprise set including the launch of an exclusive track by Tiësto. The set celebrated a three-year global partnership between the beer brand and Tomorrowland, and two years of collaboration between Budweiser and Tiësto.
The limited-edition batch will feature brand new packaging inspired by the Tiësto performance and go on sale in selected Asda and Spar outlets across the UK from mid-August, offering music-lovers a chance to try the exclusive Budweiser brew.
Tiësto said: “I always want my shows to feel like a once-in-a-lifetime experience. I want to give fans the biggest spectacle and most memorable moment of the whole festival. Budweiser makes that possible by helping me amplify my live experience and giving festival-goers a night full of surprises they won’t soon forget.”
Steph Okell, marketing manager for Budweiser UK, added: “We wanted to bring the epic Tomorrowland experience back to fans in the UK with a limited-edition brew that truly captures the passion of music lovers and the energy of Tiësto’s music in every can.
“This limited-edition brew reflects our incredible collaborations with both Tiësto and Tomorrowland, which have come together in such an epic way this summer.”
Budweiser also ran nationwide UK competitions in the lead-up to the festival, offering fans the opportunity to join the Budweiser tour bus as it journeyed to Tomorrowland. Once there, the Budweiser guests experienced the festival at its best, including Tiësto’s surprise performance.
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