Budweiser is going patriotic this summer with new can and bottle designs containing the names of the 11 US states where it is brewed.
On shelves in the US from July until September, the 11 states will enjoy their own custom packaging, each featuring copy changes and inspired by a local backdrop. The range will include each state’s motto, initials and nickname.
The following areas will be on the packaging: California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia.
Budweiser vice president Ricardo Marques said: “Our new state bottles and cans celebrate the homes of our breweries and the communities that support them.
“Since 1876, Budweiser has been proudly brewed across America, and this summer, we’re inviting local consumers to raise a cold one with us.”
To continue the celebration of its local breweries throughout summer, Budweiser will also host open houses, inviting communities to experience the brand alongside local food, music and custom merchandise.
There will also be radio spots in each market, featuring local Budweiser brew masters and general managers.
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