Manufacturer of protein and energy snacks, Built Brands, has launched a new range of protein and energy supplements in the US as part of a brand relaunch.
The announcement includes moving to new headquarters, the acceleration of its manufacturing capabilities, a new product called BuiltGo, as well as changes to its existing portfolio.
Made from several natural sources such as honey, caffeine and collagen protein, BuiltGo claims to offer “a boost while on-the-go” and is available in three flavours: mint chocolate, peanut butter honey, and coconut chocolate.
The brand has also announced the return of its original Built Bar but with an upgrade: protein content has been increased from 15 to 17g and sugar reduced to 4g. New flavours and returning staples that will join Built Bar’s portfolio include apple almond crisp, carrot cake, cookies ‘n cream and caramel brownie.
Meanwhile, its drink supplements Built Boost have a new look are and are available in six new flavours.
As part of the rebrand, Built Brands is also opening a new 185,000 square-foot production facility in Utah which it says will increase production by up to nearly nine times.
“Built now has a wonderful new home, yet we’ve made a conscious decision to return to our roots,” said Nick Greer, co-founder of Built Brands.
He added: “From day one, we’ve wanted customers to enjoy the experience of eating something healthy. We’re now able to fulfill that mission at a higher level, and we are excited to continue sharing the benefits and taste of Built Bar, including our range of new and diverse product offerings, with customers around the world.”
BuiltGo will be available to purchase at select retailers nationwide.
© FoodBev Media Ltd 2020