Burger King has introduced a new mobile application to the UK and Ireland as part of the expansion of its digital efforts. The rollout follows the success of the app’s launch in Spain, where more than 1.8 million downloads have been registered since the app’s launch in April 2014.
The mobile platform provides users with exclusive, personalised discounts from participating restaurants located across the UK and Ireland. It also offers a store locator function that provides users with information about the nearest restaurants. In addition, the menu function offers a complete guide to all Burger King products to assist customers through their restaurant experience.
“Burger King is firmly committed to the mobile channel and we are constantly looking for ways to offer great value to our customers and encourage trial among new customers,” said Bruno Lino, vice president and general manager, north division for Burger King EMEA. “This hassle-free and intuitive application gives our customers access to exclusive, personalised offers and provides another channel to maximise our customers’ experience.”
© FoodBev Media Ltd 2019