Burger King has announced that it is releasing a plant-based Impossible Whopper burger across the US.
The product, which will be available for a limited time as of 8 August, contains meat-free patties developed by California-based Impossible Foods.
The Impossible Whopper features a flame-grilled patty made from plants topped with sliced tomatoes and onions, lettuce, mayonnaise, ketchup and pickles on a toasted sesame seed bun.
“We are really excited to be able to offer our new Impossible Whopper to our guests across the country at an unbeatable value for a limited time,” said Chris Finazzo, president, North America, Burger King Corporation.
“Since we first launched our market tests in St. Louis in April, and later in six other markets across the country, we’ve heard great feedback and know the Impossible Whopper appeals to both current guests who are already big fans of the Whopper sandwich, as well as new guests who are excited about this new option.”
In January, Impossible Foods introduced a new meat-free burger, containing no gluten, animal hormones or antibiotics. The next-generation Impossible Burger has 0mg of cholesterol, 14 grams of total fat and 240 calories in a quarter-pound patty.
A new recipe sees the patty get its meaty chew and texture from soy protein, not wheat protein – a response to consumers who enjoyed the original Impossible Burger but wanted no wheat or gluten.
The start-up has since raised $300 million in a Series E funding round, taking the total amount it has secured since inception to more than $750 million.
Impossible Foods said the latest funding round follows “unprecedented demand” for its meat alternative products.
In 2017, the firm closed a $75 million funding round and secured the backing of Bill Gates.
© FoodBev Media Ltd 2021
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