Burton’s Biscuits has unveiled a new snack pack concept for Cadbury Fingers, after collaborating with speciality packaging manufacturer Parkside.
The “snap-and-go” packs comprise four 31g polypropylene (PP) trays with complementary lidding films that have been created to tap into the on-the-go snacking market, while offering portion control features for consumers and strong on-shelf aesthetics for retailers.
Parkside developed the unique printed lidding film, comprising a laminate structure and perforation pattern, which could only be created thanks to the company’s multi-directional laser capability, it said. In addition, its PET heat-seal lidding film can be sealed to all tray materials, including PP.
The tray has been designed to look like a line-up of Cadbury chocolate fingers, Parkside said, and offers optimum performance in combination with the film.
Pete Ford, new business development manager for Parkside, said: “This was a challenging pack solution to develop, mainly because of the complex nature of the lidding film which needed to easily ‘snap’ along the perforation, without compromising the seal of other trays. This functionality was needed for the pack to address the on-the-go snacking requirement set by Burton’s Biscuits.
“We are really pleased with the final look of the pack. It offers great shelf standout and is unlike anything else on the in the biscuit aisle. It is unmistakably created for Cadbury Fingers, enforcing strong branding.”
© FoodBev Media Ltd 2020
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