Artisan snack brand Burts has partnered with the Wychwood Brewery to launch Hobgoblin spit-roast steak-flavoured potato chips.
The 40g snack will be available from Marston’s pubs and bars, as well as various free on-trade accounts, beginning this month. The launch will be supported with an integrated marketing campaign that includes a sampling campaign, point-of-sales promotion, targeted on-trade advertising and PR and social media engagement, as part of the Hobgoblin brand’s ‘Bring taste to the nation’ campaign.
“Meaty flavours of roasted steak are combined with Hobgoblin premium ale and a smoky barbeque finish to create a hearty thick-cut potato chip,” Burts said. It represents the first time that Oxfordshire-based Wychwood has entered the UK snack market.
Simon Knight, sales and marketing director for Burts Chips, said: “At Burts we are passionate about introducing new and innovative crisp flavours, never compromising on quality to produce the nation’s tastiest chips.
“With a proven track record of extremely successful license partnerships with Guinness and Levi Roots, we are confident that our collaboration with Hobgoblin, as one of the fastest growing premium cask beers, for their maiden snack launch will perform exceptionally well. We look forward to helping the Hobgoblin brand bring taste to the nation, a goal also close to the heart of Burts.”
Chris Keating, marketing manager for Wychwood Brewery, added: “In our first step into the UK snack market we are certain that Burts’ moorishly crunchy crisps will prove popular with current Hobgoblin fans as well as attracting new customers to the brand.”
© FoodBev Media Ltd 2020