There were chief executives, pressure groups, institutions and a business school dean. They came from Germany, Japan, Mozambique, Norway, Sri Lanka, Switzerland, the Ukraine, the UK and the US. Our brief this time was how to spread the word. We distilled our thinking into five priority tasks, which I was invited to present to the full summit audience of more than 1,000.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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