Speaking after the recent Barclays Bank conference, René Carayol said: “I met Water Coolers Direct for the first time on Tuesday, where I was speaking to a high-profile audience on ‘Turning the Corner’, a bank initiative to assist business customers in the current downturn. I was impressed by the success of their cooler distribution company and how passionate and experienced Fred Cairns Palmer and his team are in building a compelling business.
“By close of play the next day, I had become the latest addition to their impressive blue chip customer base and was arranging delivery for my new, smart, sleek Carayol branded water cooler. By taking standard product and applying powerful corporate branding, they’ve developed a fantastic revenue stream that sets them apart. Small cost, but super returns. And what foresight and customer service, too – very refreshing!”
The new SelfServe Water Cooler is the latest addition to the WCD range of products, fitting into the company’s purchase-only mantra by allowing the end user to easily sanitise the machine. Delivering added value, the cooler can also feature a company’s branding, making it attractive to firms who want to provide refreshment in customer-facing areas. A fast-growing number of blue chip companies are currently evaluating the high-impact cooler range, including TAG Heuer and Barclays Bank.
Fred Cairns Palmer, managing director at Water Coolers Direct, said: “I would like to say a big heartfelt thanks for René Carayol’s inspirational session at the Barclays conference. The content and the experience he shared was a boost to me personally, and his endorsement is massively beneficial to WCD.”
Source: Water Coolers Direct
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