Smokey Bacon Popcorn and Sweet & Salted Popcorn will be available as microwave variants, with an RRP of £1.99 per 270g bag, and Thai Sweet Chilli flavour popcorn will bolster Butterkist’s savoury range.
The latter will be packaged in 80g sharing bags and single-serving 18g packs with an RRP of £1.49 and £0.59, respectively.
“Research has shown the consumer has a real appetite and desire to find something different in the popcorn aisle,” said Butterkist brand manager Helena Blincow. “We’re confident the enticing new flavours will perform well in the market and become a staple offering within the Butterkist portfolio.”
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