Popcorn brand Butterkist has revealed plans to invest £1 million in television advertising and a London-centric out-of-home campaign as it seeks to drive further sales for retailers.
The TV advert will focus on the brand’s two hero sharing bags – toffee and cinema sweet – and will run from 5–18 September and again from 26 September–9 October. It will be aired during the intervals of primetime TV shows on a range of highly popular platforms, Butterkist said.
The ten-second advert features a brand new voiceover and highlights the sharing moment and taste experience that consumers can enjoy when eating Butterkist toffee and cinema sweet.
Bus-side advertising will also feature as part of the campaign – a new venture for the Butterkist brand – compromising 100 London buses branded on both sides, focusing solely on the cinema sweet sharing bag and seeking to drive trial among consumers. The bus adverting campaign will run throughout central London and its outskirts for two weeks from 12 September.
Anjna Mistry, senior brand manager for Butterkist, said: “Our new autumn advertising campaign is an exciting reminder to our customers that Butterkist has always been and will continue to be the nation’s number one popcorn brand.
“Butterkist is synonymous with popcorn and the sharing moment and this campaign is to help consumers recall how much they enjoy and love Butterkist, and that it is a great snack for bringing families and friends together, whatever the occasion.”
Butterkist’s TV and London Bus adverts will be supported by a wider marketing campaign involving PR, social and digital activity.
© FoodBev Media Ltd 2022
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