Tangerine Confectionery, the maker of UK popcorn brand Butterkist, has extended the list of options featured in its range in order to meet the rising sector demands for price marked packs.
Joining the existing price mark pack sharing range of Toffee (100g) and Cinema Sweet (85g) are Sweet & Salted (85g) and Salted (65g) variants. Both these packs will launch with a £1 flash.
In addition to the new sharing packs, Butterkist is also launching a range of single serve price marked packs. Toffee (50g), Sweet & Salted (27g) and Sea Salt & Balsamic Vinegar (15g) packs will all launch with a new 55p flash.
Helena Blincow, Butterkist brand manager, said: “The extension of our range allows us to provide our customers with more choice aligned to their sector requirements. The addition of the new sharing bags will allow us to cater to the growing trend for night in treats, while the new single serve packs are perfect for the fast growing area of snacking on-the-go.
“The Toffee (100g) and the Cinema Sweet (85g) variants in this range will also feature our 100 birthday on-pack promotion, which gives consumers the chance to win thousands of instant cash prizes, making them an even more desirable purchase.”
To mark its milestone anniversary, special golden birthday cards will be hidden inside selected, promotional bags of Butterkist. If consumers find a birthday card inside their pack, they can enter the code, found inside the card, online to to redeem a cash prize. Prizes range in value from £5 to £100.
© FoodBev Media Ltd 2019