Buxton launches flavoured water featuring coffee extract

Nestlé Waters’ Buxton brand has launched a new flavoured water range in the UK called Plant+ Water, which features plant polyphenols and herbal flavours.

The product features a blend of spring water, plant polyphenols – extracted from green coffee beans – magnesium and natural fruit and herb flavours.

Plant+Water by Buxton is available in three flavour combinations: Lemon, Lime & Sage, Pomegranate & Basil, and Blood Orange & Rosemary.

Warren Plaskett, head of marketing for Nestlé Waters said: “The team at Nestlé Research began exploring the power of plants around three years ago, predicting the growing interest and movement towards plant-based diets.

“At Buxton, we were looking at new ways to inspire our consumers using naturally derived ingredients that are good to drink. We saw a huge opportunity in this research into plants and accelerated this insight to create a beverage that provides more than just thirst-quenching refreshment.

Our plant-infused spring water, Plant+ Water by Buxton, is part of an exciting trend that recognises the benefits of plants, combined with magnesium, to provide hydration with a gentle uplift to support the active lifestyle of our consumers.”

Plant+Water by Buxton will be available nationwide in selected UK retailers from September, with a suggested retail price of £1.79 per 500ml bottle.