Cadbury Dairy Milk has launched a new tablet medley, which is set to offer consumers a “new, exciting multiple taste experience”.
Cadbury Dairy Milk Medley combines visible inclusions with a soft chocolate centre, wrapped in Cadbury Dairy Milk chocolate. It will be available in two 93g tablets – the first with dark chocolate chips, biscuit and fudge pieces; and the second with dark chocolate chips, caramelised hazelnuts and raspberry – with a recommended retail price of £1.49. It is also available in £1 price-marked packs.
The new snack will aim to boost incremental growth in small tablets, Cadbury said, particularly among women aged between 25 and 44 who are “looking for something special for an evening treat”.
Matthew Williams, marketing director for chocolate at Mondelēz International, said: “The small tablets segment is driven by exciting NPD, and this is the latest in a number of hugely successful innovations by Cadbury over the last few years.
“We believe that with Cadbury Dairy Milk Medley, we have a product that will be effective in bringing in new shoppers as well as delighting loyal Cadbury Dairy Milk consumers. Our target shoppers are adventurous with their chocolate choices and especially like trying new products and new taste experiences, with a preference for creamy textures – and this really delivers on the need for a smooth centre with exciting, quality inclusions.”
Cadbury Dairy Milk Medley will help retailers to boost sales, attract new shoppers by unlocking an untapped snacking occasion and make the most of high-profile media activity.
The launch will be supported by a huge £3 million marketing campaign in 2016, including TV, sampling, outdoor, digital, PR and in-store activity.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial