Mondelēz-owned Cadbury has expanded its UK chocolate range by introducing the Darkmilk flavour, which combines both dark and milk chocolate flavours.
Made with 40% cocoa solids and 14% milk solids, the flavour has been created to cater to the tastes of British consumers who find dark chocolate “too bitter”, as the addition of milk chocolate gives the bar a creamy and smooth texture and creates a rich taste.
The Darkmilk bar was originally released in Australia last year, and two flavours of Cadbury Darkmilk will initially be available in the UK: Original and roasted almond, and both flavours will be available as 85g bars.
The release of the range follows Mondelēz’s announcement last month that it would introduce a range of new low-sugar confectionery products in the UK this year, including a Cadbury Dairy Milk bar which contains 30% less sugar than its conventional counterpart.
Benazir Barlet-Batada, marketing manager and Cadbury Brand Equity Lead at Mondelēz said: “We know our audience are looking for a new and more grown-up taste when it comes to chocolate so we’ve introduced Cadbury Darkmilk to give a rich and creamy alternative for a delicious chocolate treat.
“It has taken the chocolate experts at Bournville many years to create the perfect combination of ingredients found in Cadbury Darkmilk and everyone that has tasted it so far has absolutely loved it, so we can’t wait to hear what all of our fans think.”
Cadbury Darkmilk will be available nationwide from Tesco stores from September, with a suggested retail price of £1.49 per bar.
© FoodBev Media Ltd 2019
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