Calbee expands its Harvest Snaps range with new flavour

Calbee has introduced a cheesy addition to its Harvest Snaps range of veggie snacks: white cheddar baked green pea snacks.

The new offering provides a taste of white cheddar with farm-picked green peas. The baked snack is packed with 5g of plant protein and is a good source of fibre, as well as being free of artificial flavours and preservatives.

The pea pod-shaped snack is said to be made with 40% less fat than regular potato chips and is free from common allergies, such as gluten, wheat, soy, nuts, peanuts, and eggs.

Said Sandra Payer, head of marketing at Calbee America, said: “White cheddar is a key flavour in the US snacking market and highly demanded among shoppers of all ages. Through focus groups and data research, we’re listening to consumers, and it’s their wants that drive our innovations. We couldn’t be more excited to bring this must-have flavour to our core Harvest Snaps lineup.”

The white cheddar baked green pea snacks will be available exclusively at Target stores nationwide.