Britvic’s latest sustainable business report reveals “the significant advances” it has made in encouraging consumers to lead healthy and active lifestyles, the company has said.
The delisting of added sugar Robinsons – a move expected to remove 6.9bn calories from the soft drinks market – and a reduction of 5.8% on the average number of calories consumed per serve across Britvic’s portfolio are both described as highlights of its year.
The launch of Fruit Shoot Mini Mudder, a unique event designed to inspire kids to get active and explore their adventurous sides, has also reached more than 6,500 children in the UK, US and Ireland during the last year.
The report also provides an update on the environmental initiatives the company has implemented to reduce carbon, energy and water use. Britvic achieved a 2.2% reduction in its absolute water usage, 87% waste recycling rate, and its manufacturing sites successfully reduced absolute CO2 emissions by 5%.
Matt Barwell, Britvic’s chief marketing officer and chair of its sustainable business committee, said: “We are committed to being trusted and respected within our local communities and contributing to society more broadly whilst delivering strong profits.”
Britvic has also announced a set of sustainability targets for 2020. During the next four years, the company will aim to reduce the number of calories consumed per serve by 20%, inspire and encourage 20m people to “actively play together”, reduce direct CO2 emissions relative to production by 15%, achieve a water intensity ratio of 1:4 across all of its manufacturing sites, and minimise the environmental impact of packaging through increased innovation – all as a means to improve its performance in sustainability and social responsibility.
Barwell continued: “We are proud of the progress we have made over the last year and whilst we recognise we still have much to do, we are confident of realising our 2020 goal of achieving four stars in the Business in the Community CR Index.”
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