Calypso Aquajuice adopts a complete pack redesign

UK-based drinks manufacturer Calypso Soft Drinks has updated the pack design for Aquajuice, its range of school-friendly still juice water drinks.

The range’s new bold and contemporary branding is the result of extensive, nationwide research amongst school children. The vivid design will be rolled out across the range’s wide variety of flavours, which include apple and blackcurrant, orange and forest fruits.

Aquajuice is one of only a small number of drinks brands that is school compliant, meaning it adheres fully to legislation regulating the portion size, sugar level and fruit juice volume of beverages allowed in British schools.

Michele Davies, Calypso’s marketing manager, said: “The trade has responded really positively to the new look for our Aquajuice range and sales have already grown since initially introducing it to buyers.”

Aquajuice contains 50% fruit juice and is free from added sugar, artificial colourings, flavourings and sweeteners. It’s also an easy means of providing children with one of their five a day.

The range is available in a new 300ml bottle format, as well as a number of existing format options such as 85ml ‘cuplets’, 185ml and 200ml cartons, and 300ml and 500ml bottles.