Richard Cooke, sales and marketing director, said: “Despite the current economic climate, sales are rocketing – we’re up 14% year on year. We’ve spent our energy on developing refreshing, healthy drinks for children with a higher juice content and natural ingredients. The trend for healthy, refreshing drinks is set to continue unabated and we experienced an extremely positive reception at Avex to our expanded vending range.”
The latest TNS data offers a glimpse into soft drinks trends as follows:
With its own approved natural mineral water source, Calypso has combined its long-standing tradition of innovation to develop a comprehensive range of School Approved products, ideal for the vending sector.
A new Calypso Aquajuice 67 variant in Lemon and Lime will be launched this summer in 250ml, 330ml and 500ml bottles to add to this flagship brand.
Source: Calypso Soft Drinks
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