Campari has launched a ready-to-drink version of the classic Italian cocktail Negroni in time for the festive season.
Launching in Waitrose stores across the UK from next week, the cocktail combines Campari, London dry gin and Vermouth Rosso. It has a recommended retail price of £19.
Negroni provides a balance between the cocktail’s juniper notes and hints of spiced herbal aromas, Campari said, while the developing bitterness on the palate with tempting sweet citrus flavours comes through to create ‘a long, lingering finish’.
The new Campari Negroni 70cl bottle will follow the same format as the original Campari bottle, emphasising the cocktail’s premium ingredients and heritage. The label bears the image of Count Camillo Negroni, who invented the drink in Florence nearly 100 years ago.
Nick Williamson, marketing director for Campari UK, said: “We are delighted to add Campari Negroni to our drinks offering: all Negroni fans and their friends will be able to enjoy a perfectly balanced Negroni straight from their drinks cabinet in total relaxation: the only effort will be to pour this delicious readily-crafted cocktail into a glass, filled with ice and garnished with a slice of orange – exactly the way the Count did almost a century ago.”
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