Campbell Soup Company has debuted a new range of cooking concentrates, called FlavorUp.
FlavorUp is available in three flavours: rich garlic & herb, caramelized onion & burgundy wine and savory mushroom & herb. Campbell says that the cooking concentrates can be added to any protein, grain or vegetable.
Linda Lee, chief marketing officer for Campbell’s meals and beverages division, said: “We know consumers enjoy cooking at home, but their needs are changing, and budgets are tighter. They appreciate the benefits of a homemade meal but are busy and want restaurant-quality flavour with minimal prep time.”
She continued: “FlavorUp provides a versatile and flavourful solution that will help home cooks broaden their cooking repertoire to bring an easy, elevated experience to the dinner table”.
FlavorUp will be available at retailers nationwide for an SRP of $4.59.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.