Campbell Soup Company has announced four new sustainability goals, including a pledge to ensure that 100% of the packaging used by its brands is recyclable or compostable by 2030.
According to Campbell, the aim of the four goals is to reduce packaging waste through investments in recyclability, use of recycled content, and consumer education and infrastructure.
To achieve its four new targets, Campbell claims it will:
Craig Slavtcheff, Campbell’s executive vice-president, Global Research and Development, said: “Our new packaging commitments provide a roadmap to further reduce the environmental impact of our packaging over time and build upon our history of sustainability.”
Campbell, which owns brands including Kettle Chips, V8 and its namesake Campbell Soup brand, also provided updates on the sustainability progress made by its brands in the last year.
Campbell claimed that its V8 V-Fusion and V8 Blends multi-serve bottles switched from shrink sleeve labels to wrap labels in 2019, while snack bags were redesigned for its Kettle brand, which resulted in a 43% reduction in plastic.
The company says that it has already implemented How2Recycle instructions on several of its products, and will continue to roll the labels out until 2022.
© FoodBev Media Ltd 2020
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