Campbell Soup Company is to enter the cold-pressed, high-pressure processed (HPP) juice line category with 1915 by Bolthouse Farms.
The juice range takes its name from the year that the Bolthouse family began its commercial farm operation. Packed in distinctive 12oz bottles, the juice blends are USDA certified organic and made with non-GMO ingredients.
The photograph released by the company shows an initial range of five fruit and vegetable juice blends.
Campbell Soup Co bought Bolthouse Farms in mid-2012.
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