Campbell’s has apparently hired Centerview Partners to look at United Biscuits’ biscuits division, which includes the McVitie’s and Jacob’s brands. The company is said to be uninterested in the snack-making part of the UK company, which was acquired in 2006 by Blackstone Group and Paris-based PAI Partners.
Kraft – which was advised on its purchase of Cadbury by Centerview – Kellogg, PepsiCo and India’s Britannia are also thought to be casting their eyes over United Biscuits.
© FoodBev Media Ltd 2024