Can maker Ball has lifted the lid on a new beverage alubottle, set to launch during the Internoga trade fair this week.
The Alumi-tek bottle will be launched in conjunction with Austria-based Skiwater Beverages – an early adopted of the bottle for its line of sparkling, organic raspberry juice. Alumi-tek combines the portability, recyclability and freshness of an aluminium can with the benefits of a bottle.
The flask will help ensure that Skiwater is accessible to customers on the go; with a wide mouth and re-sealable lid, the 16oz aluminum bottle gives the brand standout appeal and a bold design refit.
Skiwater is made with Alpine spring water from an Austrian source at 1,100 metres above sea level, which is then carbonated and combined with fresh, cold-pressed raspberries and a mix of lemon and lime juices.
The two companies will present the bottle together at Internoga in Hamburg between 17 and 21 March.
Ball marketing manager Arjen van Zurk said: “We’re delighted to be presenting our Alumi-tek bottles at this year’s Internorga trade fair in collaboration with Skiwater. The Alumi-tek technology showcases the sustainability credentials Ball is extremely proud of, as well as being popular with beer drinkers and sports fans.
“The branding potential of the Alumi-tek bottle demonstrates both design and innovation potential, which Skiwater has used to convey their bold branding and brand heritage.”
Skiwater founder Jitse Rupp added: “We were looking for an innovative, sustainable packaging that would present our sparkling organic raspberry juice in the right way. So far we had exclusively used glass bottles, but we wanted something more practical for people on the go. We were inspired by the clean lines of a 1920s hiking bottle made of aluminum which is revolutionary for the time.
“The aluminium bottle has been the trusted companion of mountain enthusiasts for over a century and we wanted to build on that heritage with a packaging that uses this time-tested material in an innovative way.
“Our organic Alpine ingredients and low-sugar recipe set us apart from other soft drinks and we wanted our new packaging to do the same. We are proud to be the first European brand to use this innovative design. Our customers are both active and environmentally conscious, so a reclosable lightweight bottle that is infinitely recyclable is a great fit for the Skiwater brand.”
© FoodBev Media Ltd 2021
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