See Kraft MiO.
Two days ago, another drink called MiO was launched in Russia with the support of Rexam and Alcon, but this one is a milkshake in cans.
I can’t help wondering how long two drinks with the same name will be able to coexist without a cold war.
My way out would be for the new brand to become Mjo, which is a shortened form of the Swedish for milk – mjölk. It wouldn’t even need the logo to change!
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