Tim Hortons, the Canadian brand of coffee shops that also has outlets in the US and Middle East, has revealed plans to expand to the UK after its owner established a master franchise joint venture with a British investor.
The joint venture company will be the master franchisee of the Tim Hortons brand in England, Scotland and Wales, responsible for developing and growing the brand in Britain, Restaurant Brands International said. The move follows a similar joint venture agreement for the Philippines, signed last month, which forms part of Restaurant Brands International’s wider strategy to grow the Tim Hortons brand outside North America.
The chain has over 850 stores in the US and 3,665 in Canada, where it is best known, but this latest agreement is the first of its kind for the brand in Europe.
“This deal is part of our growth plan to take the iconic Tim Hortons brand around the world,” said Daniel Schwartz, CEO of Restaurant Brands International. “Great Britain is an attractive [quick-service restaurant] market with a strong and growing coffee culture so it is a natural fit for the brand.”
Elías Díaz Sesé, president of Tim Hortons, added: “This is an incredibly proud moment for the Tim Hortons brand as we enter this dynamic market. We look forward to bringing some of our signature products to Great Britain and helping our partners build brand awareness and open restaurants to welcome new guests.”
And Gurprit Dhaliwal, CEO of the joint venture company, continued: “We are thrilled to introduce the iconic Tim Hortons brand and Canada’s favourite coffee to Great Britain. Our guests in England, Scotland and Wales are sure to be delighted with our focus on delivering great products and an exceptional guest experience.”
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