For a limited time, PepsiCo’s Frito-Lay Canadian Ruffles brand is taking its Ruffles All Dressed potato chips into the US market.
“You don’t know quite what to expect when you put Ruffles All Dressed chips in your mouth,” said Dana Lawrence, senior director of marketing at Frito-Lay. “That’s part of the charm and discovery. This is not a light and crispy chip. Ruffles All Dressed potato chips are for people looking for more – more ridges, more flavour, more fun.”
Ruffles All Dressed flavour is the most popular Ruffles chip flavour in Canada. “To say Ruffles All Dressed has a cult following in Canada is like saying it sometimes snows there a little,” said Lawrence.
It’s as popular in Canada as top-selling Ruffles Cheddar and Sour Cream chips are in the US. For 15 years, it’s been available only in Canada — with confused American visitors constantly stumbling across it in convenience stores and supermarkets and wondering when it would make its way south.
According to Lawrence, All Dressed is a tantalising combination of the most popular flavours and tastes – salty, savoury and sweet.
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