Coca-Cola European Partners will tap into the popularity of the water sector with the launch of a new range of Capri-Sun fruit waters.
Capri-Sun Fruity Water, which is set to hit shelves in August, will be available in boxes of ten 200ml pouches, with a choice of two flavours: mango-passionfruit and blackcurrant. The new range will benefit from vibrant packaging, encouraging greater standout on shelf and helping retailers to maximise their sales, Coca-Cola European Partners said.
The product is ideal for parents who are encouraging their children to consume more water, by offering a combination of refreshment and great taste in a fun pouch, it added.
A blend of 3% fruit juice with water and no artificial colours or preservatives, it is the latest no-added-sugar variant in the brand’s portfolio, joining Capri-Sun No Added Sugar and Capri-Sun Fruit Crush. Its introduction comes as part of the brand’s commitment to providing shoppers with a range of options to meet their needs, as the demand for low sugar soft-drinks continues to rise.
The launch will be supported by sampling, couponing and a social media campaign, while retailers will benefit from branded quarter pallets and point-of-sale materials.
Caroline Cater, GB operational marketing director for Coca-Cola European Partners, said: “The introduction of Capri-Sun Fruity Water is the latest step in our commitment to supporting retailers by providing a range of products that offer an exciting choice of options to consumers.
“Capri-Sun is a long-standing favourite of both adults and young people alike, and by combining its popularity with that of the growing water sector, the launch of Capri-Sun Fruity Water will offer retailers a great opportunity for incremental growth.”
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