Captain Kombucha has launched a line of vegan-friendly sparkling fruit drinks that are fermented with water kefir grains.
The organic Oh My Gutness range is available in the UK in four variants: original, ginger and lemon, Atlantic raspberry, and cola. Water kefir is said to promote better gut health and strengthen the immune system.
“Demand for vegan-friendly, healthy drinks is higher than ever before and, as consumers become more aware of the importance of gut health, the market for kombucha and other health-related drinks is expanding,” said James Hudson, Captain Kombucha’s UK director.
“In such an exciting time of breakthrough for the sector, we’re more dedicated now than ever to bringing our customers more choice in the healthy, vegan-friendly drinks category.
“Oh My Gutness offers customers a delicious soft-drink experience with all the health benefits of water kefir, including a healthy, happy gut.”
The original and Atlantic raspberry flavours are now on sale in Sainsbury’s in the UK, and the full range is available in Wholefoods and Grape Tree stores with a recommended retail price of £1.80.
Portugal-based Captain Kombucha was established by entrepreneurs Peter Matuška and Matúš Vaverčák in 2017. Having discovered the benefits of kombucha but often finding that the ones they bought had a vinegary taste, Peter and Matúš set about making a kombucha that people wanted to drink for its delicious taste, not just for the associated health benefits.
The brand’s range of kombucha includes flavours such as pineapple-peach splash, California raspberry, and coconut summer beach.
Earlier this year, Captain Kombucha sold a minority stake in the business to Norweigan food group Orkla.
© FoodBev Media Ltd 2019