Thai energy drink brand Carabao is adding a new Mixed Berry flavour to its range of low-calorie energy drinks for the UK market.
The new flavour has responded to consumer research and will add to Carabao’s portfolio that includes Green Apple and Mandarin Orange.
According to the company, it recognised clear opportunity for a berry flavoured energy drink as it is well known as a soft drink flavour but currently under-represented in the energy drink sector.
At 63 calories per can, Carabao Mixed Berry reportedly contains a sugar content far lower than major competitors and offers the benefits of a caffeinated energy drink.
With its new flavour, the brand believes it has provided a unique alternative to conventional energy drinks.
David Butcher, manager director of Carabao UK & Ireland, said: “The launch of our Mixed Berry flavour is a standout moment in our mission to create energy drinks that rival the much-loved taste of traditional soft drinks. We’re excited to see how this new product fulfils Carabao’s ambition to grow further within the UK energy drinks market.”
Earlier this year, Carabao Energy Drinks announced that it has moved its production base from Refresco in the Netherlands to Thailand, where the company originates from, as part of its 2020 growth strategy.
The new flavour will be amongst the first cans manufactured in the new facility.
In its third year of partnership with the EFL, Carabao Mixed Berry will initially be unveiled on 1 March at Wembley Stadium during the Carabao Cup final.
Carabao Mixed Berry will launch in Asda from 14 March 2020 with a further roll out planned in other retailers from 23 March 2020. The drink will be available for an RRP of £1.19.
© FoodBev Media Ltd 2020