©World Waters
Cold-pressed juice company Caribé Juice has acquired Wtrmln Wtr, maker of a cold-pressed juiced watermelon beverage.
Minority-owned business Caribé Juice sources the fruit and vegetables used to make its product portfolio from the Caribbean.
Luis Solis, the company’s founder, has built a vertically integrated farming and manufacturing supply chain in his home country of the Dominican Republic; and Caribé is said to be committed to helping small local farmers.
Established in 2013, female-founded company Wtrmln Wtr upcycles waste watermelons to make its beverages, while aiming to ‘educate about the importance of clean food’.
The company reportedly has a roster of celebrity investors, including names such as Beyonce Knowles Carter, Chris Paul, Kevin Durant, Michael Strahan and Tony Robbins.
“We are very excited for Caribé to be the steward of the Wtrmln Wtr brand,” said Jody Levy, Wtrmln Wtr founder.
“This means taking our farm-to-bottle supply chain closer to the source, keeping our quality super high, and therefore further delivering on our promise to provide clean healthy beverages to people of all walks of life.”
Luis Solis, Caribé Juice founder, added: “One of the best aspects of Caribé Juice is that with each purchase, you can be a part of supporting small local farmers in developing communities while making healthy and budget-conscious choices for you and your family.”
The financial terms of the transaction have not been disclosed.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.