Cold-pressed juice company Caribé Juice has acquired Wtrmln Wtr, maker of a cold-pressed juiced watermelon beverage.
Minority-owned business Caribé Juice sources the fruit and vegetables used to make its product portfolio from the Caribbean.
Luis Solis, the company’s founder, has built a vertically integrated farming and manufacturing supply chain in his home country of the Dominican Republic; and Caribé is said to be committed to helping small local farmers.
Established in 2013, female-founded company Wtrmln Wtr upcycles waste watermelons to make its beverages, while aiming to ‘educate about the importance of clean food’.
The company reportedly has a roster of celebrity investors, including names such as Beyonce Knowles Carter, Chris Paul, Kevin Durant, Michael Strahan and Tony Robbins.
“We are very excited for Caribé to be the steward of the Wtrmln Wtr brand,” said Jody Levy, Wtrmln Wtr founder.
“This means taking our farm-to-bottle supply chain closer to the source, keeping our quality super high, and therefore further delivering on our promise to provide clean healthy beverages to people of all walks of life.”
Luis Solis, Caribé Juice founder, added: “One of the best aspects of Caribé Juice is that with each purchase, you can be a part of supporting small local farmers in developing communities while making healthy and budget-conscious choices for you and your family.”
The financial terms of the transaction have not been disclosed.
© FoodBev Media Ltd 2019